Monday, November 2, 2009
New Player in Competitive Local Coffee Shop Market Offers Discounts to Benefit Austin's Own Blue Dog Rescue
The Coffee Bean & Tea Leaf’s locally owned franchisee, Lone Star Bean, today announced that it will host its first Blue Dog Rescue fundraiser in stores from November 2 to November 20.
This program works in two ways:
From November 2 to November 20, customers can help create awareness with the purchase of a bracelet at the two Austin locations for a minimum donation of $1. When a participating customer comes back to The Coffee Bean & Tea Leaf wearing the bracelet, he or she will receive a ten percent discount on all prepared beverages through December 4. All proceeds from the sales of the bracelets, excluding the production costs, will be donated to Blue Dog Rescue to help them with their foster program.
To further support their partnership, The Coffee Bean & Tea Leaf will host Blue Dog Rescue informational foster events:
- Sunday, November 1, at the South Lamar location from 10:00 a.m. to noon
- Saturday, November 7, at the North Lamar location from 10:00 a.m. to noon
- Sunday, November 15, at the South Lamar location from 10:00 a.m. to noon
“Our goal is to help Blue Dog Rescue raise awareness and collectively make a difference in the lives of our four-legged friends,” said Bill Duffy, Chief Operating Officer of Lone Star Bean. “Since we’ve created a pet-friendly environment, it is clear that this is a perfect fit for our customers and a cause that is near to them as well.”
In addition to its fundraising efforts, The Coffee Bean & Tea Leaf will now sell Blue Dog Rescue’s 2010 Music and Mutts calendar in both of its stores - 221 S. Lamar Blvd. (one block south of Lady Bird Lake), and 3718 N. Lamar Blvd. (on the southwest corner of North Lamar & 38th Street).
Lone Star Bean is the locally owned Texas franchisee of The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retail business in the United States. For address, store information and hours, visit www.coffeebean.com.
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