Friday, January 14, 2011
Austin-based Nulo at the Golden Globes
Red-carpet Rovers get nulo
Celebrity pets can now get their coats looking red-carpet ready thanks to Nulo, a natural pet food company. Nulo is the only pet-related company invited to provide gifts to 2011 Golden Globe Awards Nominees and Presenters at the event's Annual Gift Lounge. On Jan. 14 and 15 at The London West Hollywood, Nulo will treat 2011 Golden Globe Award Nominees and Presenters to samples of its cat and dog foods and treats, and the opportunity to order complimentary shipments of their pet's favorite recipes. Overall, honorees will take home more than $40,000 in luxury gifts, many of which will likely become "it" items in Hollywood, if past giveaways are any indication.
"This is an incredible opportunity for Nulo, as members of the entertainment industry are active, health-conscious and outspoken about the things they love - like their pets," said Nulo CEO Michael Landa. "We're honored to be part of the 2011 Golden Globe Awards Gift Lounge, and hope the Nominees and Presenters will spread the word about their pets' increased energy, happiness and coat luster."
Regular Rovers love nulo too. The company has an "ingredient transparency" philosophy, a laudable move considering most of what's for sale on the "Death Row" pet food aisle at your typical local chain grocery comes from China.