Friday, October 23, 2015

New Pet Memorial Center Coming to Austin



The Pet Loss Center serves mourning pet parents and veterinary clinics

AUSTIN, Texas--()--The Pet Loss Center, a pet memorial services company, announced its Texas launch today with the opening of two Dallas-area locations and one Austin location also serving the San Antonio and San Marcos markets. The Pet Loss Center offers pet owners and veterinary clinics final arrangement services including cremation, memorialization, ritual options and pet-loss grief support. Whether through a keepsake necklace, a Journey Urn that celebrates the chapter between pet and pet owner, or a memorial service in one of the viewing rooms, The Pet Loss Center offers a variety of options for pet owners to choose from.
Business partners Nick Padlo and Coleen Ellis, a nationally recognized pet loss expert, joined forces to bring The Pet Loss Center to Texas with plans to scale beyond.
“We saw a lack of consistent quality in the pet loss industry,” said Padlo, co-founder and CEO of The Pet Loss Center. “Coleen and I founded The Pet Loss Center on the principle of providing a seamless experience for pet parents and vets during a very emotional and difficult time. We want them to know they can trust us to respect their pets with the same dignity that is given to someone’s family member, because to us, our pets are our family.”
The Pet Loss Center developed Trusted Journey, a software system that tracks pets from their initial pickup from a veterinary clinic or pet parent’s home to their final goodbye. The Trusted Journey software system ensures pets are well taken care of along every step of the journey, giving pet owners and vets peace of mind knowing exactly where their pet is in the process.
“Honoring a pet after death is a natural way to mourn loss,” said Ellis. “We give pet parents the permission to mourn and memorialize their pet. We provide ways to celebrate the life of a pet while offering emotional guidance for pet parents and their families, including their children and other pets who are experiencing the loss of their beloved friend.”
Ellis, often referred to as the “Pet Loss Pioneer,” has extensive experience in the pet loss industry as an award-winning industry leader, author and founder of the first-ever stand-alone pet funeral home.
“I partnered with Nick because he brings so many unique aspects to the table that really help bring my vision to life,” said Ellis. “He is a decorated Army vet, a Stanford MBA grad, a millennial with a Silicon Valley background but, ultimately, he’s also a pet parent who is genuinely invested in seeing this industry become more sophisticated, better developed and more considerate to those affected by a pet’s death.”
The Pet Loss Center also equips vets with the training to address pet loss within their facility by providing Pet Loss and Grief Companioning classes as well as certification for grief counseling and tools for handling these difficult in-office experiences for their clients. The Pet Loss Center also offers personal counseling for vets and animal shelter employees as they often experience many losses over the course of their careers, which can result in “caregiver burnout.”
Mario Catalfamo, general manager of The Pet Loss Center in Austin, has more than nine years' experience in the customer service, healthcare and human service fields. Most recently, Catalfamo served as the hospital manager for BEEVET Animal Hospital where he and his team worked to ensure each client received top-quality care while being personable, sensitive and discreet – skills essential when aiding pet parents and veterinary clinics alike. Catalfamo graduated with a Bachelors of Arts degree in Social Work from Rhode Island College.
“Austin loves its pets. We have everything from dog-treat bakeries and doggy yoga classes to pet parades. If it’s pet-friendly, we likely have it here,” said Catalfamo. “We want to give our pets the best life imaginable because we appreciate the value they bring into our own lives. It made sense to expand The Pet Loss Center into Austin, so we can provide dignity to our pets both in life and in death.”
To bring honor to K-9 officer dogs and other service dogs, The Pet Loss Center offers services free-of-charge for dogs that have died in service.
The Pet Loss Center is open Monday through Friday from 9 a.m. to 5 p.m. and Saturday 9 a.m. to 12 p.m. For 24/7 emergency services, pet parents and veterinary clinics can call the Austin urgent line at (512) 836-7297 or the Dallas urgent line at (817) 283-7297. To learn more about The Pet Loss Center visit
About The Pet Loss Center
Founded in 2015, The Pet Loss Center offers pet memorial services including cremation, memorialization, ritual options and pet grief support to pet parents and veterinary clinics at their locations in Dallas and Austin, Texas. The Pet Loss Center is open Monday through Friday from 9 a.m. to 5 p.m. and Saturday 9 a.m. to 12 p.m. The Pet Loss Center also owns Pet Heaven, a pet memorial services company, in Miami, Florida. To learn more, visit

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