Tuesday, June 18, 2013

Nestle Purina acquires

from: consumer goods

Posted Date: 6/18/2013

Nestle Acquires Online Content Property

The world’s oldest and largest web site for pet adoption, Petfinder, has been acquired by Nestlé Purina PetCare. The acquisition, Nestlé’s first investment in an online content property, is a major step in the company’s efforts to better serve and enhance the lives of consumers through digital technology and content.

“We are delighted to acquire this leading pet welfare web site, which enables us to deepen engagement with and support of pet lovers,” says Patrice Bula, Nestlé’s dead of Strategic Business Units, Marketing and Sales. “It is a reflection of our determination to enhance consumers’ lives with services enabled by digital technology and content.”

Petfinder is an online database linking prospective adopters with adoptable pets, visited by more than 100 million pet-lovers each year. Through a network of almost 14,000 animal welfare associations and pet shelters, the site links those looking for a pet with hundreds of thousands of cats and dogs seeking a new home.

Purina PetCare is already actively involved in supporting pet welfare organizations and the site offers a new opportunity to engage with a growing group of pet lovers from the United States, Canada and Mexico. So far the digital and mobile platform has facilitated more than 22 million pet adoptions.
The strategic acquisition, from Discovery Communications LLC, is expected to be completed in July.

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